Checklist: How to Improve Conversion Rate
9 Ways to Improve Conversion Rate Quickly in 2018
In online marketing, Conversion Rate means achievement of KPIs alike signup, sale, subscription.
Today we will provide some tips based on our 10-year of experience.
Call to Action (CTA):
One should remind visitors to take action with links or buttons to boost “register”, “add to cart”, “free download”.
Use different layout on different landing pages, be straight to the points, a long piece of content without clear selling point could lose the attention of customers. A clear Value Proposition in just 10 words is recommended.
By conducting tests you can find out more how to convert better, such as using of different wordings, colors, positions of call-to-action buttons, can affect conversion rate.
Repeat to Optimize:
In fact you should always try to improve your results by doing experiments, for example, compare subscription rate within a period by new and return visitors, compare sale by day of time, compare profile of customers, etc.
Unlike in retail store, you cannot see the expression of your customers and ask further questions. However, you can prepare a list of points that solve the concern of online customers. These could include:
- tell customers when problems your product can solve
- company background, such as awards, years in business, expertise
A easy-to-use website:
Complex does not equal to good. A customer may leave your site if he cannot find a link to buy your products within 20 seconds. Please do hire a professional web designer alike us to build your website.
A Simple Form:
A form with lesser fields can improve conversion, after all, who would like to fill in a form with 20 fields?
By including a comparison between your products and major competitors’, you can increase the chance to get more business right away.
Online Chat Box
A real-time live chat is common nowadays, it let you to response to new visitors immediately and help your sales to grow.