The advantages of SEM/PPC
Target customers who are interested
Different from traditional paid advertising media alike magazines and newspapers advertisements where you are targeting readers who may be uninterested in your products/services, Search Engine Marketing (SEM) enables you to reach customers who are searching by keywords that are relevant to your business.
With SEM/ PPC “pay per click", you can get your website to the top of Google search results within one day! If your website advertisement complies with Google search terms and conditions, it can be up on the same day, and promote your business to potential customers immediately.
Your ad will only be shown to customers who search for your targeted keywords that are relevant to your business. The best part – you only pay when they click on it.
SEM allows you to set a maximum cost per click (the maximum amount you are willing to pay for every click) so that you can better manage your marketing budget. You can also set a daily budget to control your ad budget for each campaign.
You only pay when your potential customers click on your ad.
You get free exposure if a potential customer sees your advertisement but does not click.
Show your advertisement 24 hours a day, 7 days a week
Search Engine Marketing (SEM) allows your advertisement to be shown on search engine pages for 24 hours a day, 7 days a week. You can also target potential customers from any country.